VOLKSWAGEN CHINA SUV EXPERIENCE 2020
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Volkswagen takes over a city, allowing an unprecedented discovery of it with Volkswagen SUVs. Volkswagen enables new ways of living in and around the city. Being the one and only ‘people’s car’, Volkswagen SUVs connect the media with the urban fabric of the host city… From innovative designers to traditional artisans, from its most glamorous fashionistas to its most authentic street food vendors, from cutting-edge DJs to local folk songwriters…
“A Volkswagen SUV can unlock the full potential of the city and the surrounding nature.”
Volkswagen SUV Experience — “Unlock Chengdu 2020”
For the two nights of stay, we are looking at two iconic venues that maximise the contrast between the natural outdoor experience and the urban lifestyle.
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The ‘new’ Volkswagen lives and breathes in the vibrant neon colours of modern cities, where a new breed of youthful customers reside. Modern cities, with their hidden spaces and branched out suburbs, are not places to escape from anymore, but playgrounds for new adventures and incubators for new communities.
Traditionally, SUVs offer a promise of escapism from the city and its claustrophobic rhythms. But today, we move beyond this stereotype, and bring the cars closer to the real life of the products and the habitat of their target audiences: the city. With Volkswagen’s sleek fleet of SUVs you won't need to go to a remote desert or an iced lake to connect with the true colours of life.
At the Volkswagen SUV Experience, guests will enter a temporary oasis in the city. Right where skyscrapers mingle with the clouds there’s a place where nature tickles the concrete, and communities come together.
A place where Volkswagen enables new ways of living in and around the city.
Volkswagen lives up to its tradition of being the people’s car: by connecting the media with the urban fabric of the host city, the whole community moves forward.
Volkswagen unlocks the real colours of the city, a new array of adventures enabled by its fleet of SUVs.
