FORD MUSTANG MACH-E CHINA LAUNCH 2021

The Ford Mustang is a well-known American icon, launched at the World’s Fair on April 17, 1964. The company sold 22,000 Mustangs on the first day, and has remained popular for 56 years, making its mark on American culture, appearing in video games and movies and getting a star on the Hollywood Walk of Fame. In 2021, and for the first time in 56 years, Ford is expanding the Mustang lineup with the all-electric Mustang Mach-E SUV.

China’s Millennials and GenZ spent their childhoods during the fastest sustained expansion of a major economy in history, and are consequently used to rapid improvements in their standard of living. Gen Z, in particular, is China’s first generation of digital natives, and as such are instinctively familiar with technology as a form of communication and entertainment, and as an enabler of commerce…

Guests have been invited to the Ford Mustang Mach-E Cyberpunk Fair. An electric carnival where the classic spirit of Americana is reinvented with a future-proof twist, just like the new Mustang Mach-E:

- Same DNA, New Energy