HUAWEI HONOR E.U. & U.S. LAUNCHES 2017-2018

London, October 2017.

Las Vegas January 2018.

Huawei wanted to launch its new Honor 7X and V10 phones in the United States and Europe, its biggest market outside of China. Despite Huawei being already strong in Europe, sub-brand Honor, was quite a new name in the game.

For London, the venue selected by the client offered a stunning view on the Thames, so we took a minimalist approach to the setup.

For Las Vegas the client selected a very difficult venue, the Vanity club of the Hard Rock hotel. With very limited space and flexibility, we had to utilise the existing spaces, designing parasite-like structures that transformed the functions of the space. With panels, stickers and vinyl tape we completely rebranded and transformed the whole interior of the venue.