AMG E53 & C63 EDITION NATIONAL ONLINE LAUNCH
With this event we aimed at redefining the future of live events, merging together the Power of Live Experiences with the Power of Digital Media.
Stepping into the world of AMG we sense the combination of two worlds… On one side, the boundless passion for motorsports that continues to leave its mark on the spirit of the brand to the present day. One the other one, the quality and pure elegance that bound every member of the exclusive Mercedes-AMG community.
When adrenaline, speed and precision meet quality and pure elegance… The beauty of the beasts is unleashed!
To clearly position this event in the world of AMG, we theme the live stream around the idea of a secret garage. Accessing this event will be like entering the AMG garage, giving the feeling of going behind the scenes, and exploring a space where AMG cars are designed, manufactured, customised… A garage creates a connection to both motorsport and lifestyle and allows us to differentiate the Beijing and Shanghai sets to closely follow the positioning of the two different cars.
Enter the AMG Garage!
