HUAWEI INNOVATION DAY SYDNEY 2016

Sydney, November 2016.

Huawei needed to enhance the sense of presence in Asia Pacific, delivering the image of an open and cooperative industry contributor of future innovations to related stakeholders.

Our concept recalled the era of Australia’s exploration, when pioneers had the light of the stars as their only orientation tool. Today, the planet we inhabit has become smaller in our eyes, but our quest for challenge is bigger than ever. It was with the same pioneer spirit of the early explorers that Huawei’s flagship prepared to dock at Sydney’s Harbour: a milestone of a new era of Huawei’s rampant global expansion. We therefore created a design language and guest journey that integrated the image of an authoritative tech conference with the look and feel of a stargazing exploration.